Privacy Policy

Last Updated: Feb 2026

1. WHO WE ARE

Black swan Tennis LTD] operates Blackswantennis.co.uk. We are the data controller for your personal information. Contact details are in section 9.

2. WHAT INFORMATION WE COLLECT

Information you give us:
-N ame, email address, and phone number
- Holiday preferences
- Any information in messages you send us
- Information collected automatically:
- Website usage data (pages visited, time spent)
- IP address, browser type, device information
- Cookies and similar technologies

3. HOW WE USE YOUR INFORMATION

To provide our service: Operate the website and respond to your enquiries
- Marketing: Send holiday recommendations (only if you opt in)
- Analytics: Understand how visitors use our website to improve it
- Security: Protect against fraud and ensure website security
- Legal compliance: Meet our legal obligations
Legal basis: We process data based on your consent (for marketing), our legitimate business interests (for website operation and analytics), and legal obligations.

4. SHARING YOUR INFORMATION

We share data with:
- Third-party holiday providers: When you click their links, they collect information directly under their own privacy policies
- Service providers: Web hosting, email services (e.g., Mailchimp), and analytics (e.g., Google Analytics) - they only access data needed to provide their services
- Legal authorities: If required by law
We do NOT sell your personal data.

5. COOKIES

We use cookies to:
- Make the website work properly (essential cookies)
- Understand how you use the website (analytics cookies)
- Track referrals to third parties
- You can control cookies through our cookie banner or your browser settings. Blocking cookies may affect website functionality.

6. YOUR RIGHTS

You have the right to:
- Access your personal data
- Correct inaccurate information
- Request deletion of your data
- Withdraw marketing consent anytime (click "unsubscribe" in emails)
- Object to how we use your data
- Complain to the ICO (ico.org.uk / 0303 123 1113)

7. DATA RETENTION

- Marketing data: Until you unsubscribe or after 3 years of inactivity
- Enquiry data: 2 years after last contact
- Analytics: 26 months

8. SECURITY

We use SSL encryption, secure servers, and access controls to protect your data. However, no internet transmission is completely secure.

9. CONTACT US

For privacy questions or to exercise your rights:
Email: adam@blackswantennis.co.uk
We'll respond within one month.

10. CHILDREN

Our website is not intended for anyone under 16. We don't knowingly collect children's data.

11. CHANGES

We may update this policy and will post changes on this page with a new "Last Updated" date.

12. THIRD-PARTY WEBSITES

We link to third-party holiday providers. We're not responsible for their privacy practices - please check their privacy policies.